Julia Shipitsyna-Buchholz

Over 15 years of managing global brands like Samsung, L’Oréal, Mars & Wrigley

Combining hands-on experience scientific expertise, and a passion for continuous improvement

my key business results

  • 88% tool adoption of managerial decision-making tool & 70+ managers trained within the Mars Operating Systems KPI project in Finland & Baltics
  • Participation in Global Whiskas Junior relaunch In Eastern Europe, +15% VMS growth in the Baltics
  • 87% weighted distribution for Pedigree Dentastix launch
  • +10% market share & €200k donation through Whiskas & Pedigree World Animal Day campaign
  • +35% VMS growth & +30% shelf share in premium segment for Sheba’s brand launch, 30% increase in share of shelf due to the launch of the CatMan system
  • Value-based competency model creation
  • Leadership training program launches for executives & line managers, NPS 89%
  • Launch of C-level evaluation & growth framework
  • Assessment, feedback, & PDP plans for 50+ leaders
  • Automated learning, onboarding & offboarding processes
  • 81% forecast accuracy in HA products through strategic planning & SCM optimization
  • +40% premium sales share & +10% margin over the portfolio average due to high ROI from launch campaigns.
  • 80% premium salon distribution for Kerastase launch in the Baltics
  • 8 new strategic products lines launched through integrated marketing, 7 SKUs are market sales leaders.
  • Product portfolio structured by ABC classification, with SKU metrics & planning system, reducing OOS/overstock by 25%.
  • 50+ training events for salon managers & hairdressers
  • Strategic campaigns for Pernod Ricard, Lego, Colgate, Sony, Dove, Fazer, Latvenergo, Electrum, Osram, Latvijas Balzams, Groglass, Krasny Oktyabr, Syoss & more
  • 99% reserve levels for all blood groups in the Ltavian Blood Donation Center campaign
  • 97% client retention for Latvenergo/Electrum during energy market liberalization
  • 2,000+ leaders trained, NPS 85%+
  • 4 long-term leadership faculties & 15 managerial trainings developed from scratch, CSAT 4.8
  • 100+ CEO-1/2/3 managers assessed through development center. 
  • Multiple organizational development initiatives – C-level development strategy, Employee Development Year, Strategic sessions, Executive coaching etc.

My mentoring experience

  • Teaching Management and Marketing at MSU Higher School of Business, Moscow State University, National University of Science & Technology MISIS, Higher School of Economics, Riga Stradins University, Lisbon University, Penn State University, etc.
    Conference speaker/organizer – MSU Sustainability Week, Lomonosov Readings, Engineering Festival, MSU International Career Days, DUMP, etc.
  • Reviewing scientific articles for the Organizational
    Development and Change Management Division
  • As a Trustee of a global festival with 800+ events worldwide, promoted Agile principles and community engagement. Co-hosted Agile World Wellness programs
  • Mentored cultural startups during COVID-19 lockdown Hatathon; Mentored students within Educational Association for Integration and Equality program
  • Mentored students as part of the Educational Association for Integration and Equality to foster entrepreneurial skills and economic empowerment

  • Creates and delivers business training programs to enhance strategy and leadership

my Education

Higher Education

Doctor of Philosophy (PhD), Business Administration and Management, BA School of Business and Finance, Expected in 2028

Master’s Degree, Socio-cultural Anthropology, University of Latvia, 2014

Master of Business Administration, International MBA, Steinbeis University Berlin / University of Latvia, 2009

Master’s Degree, Finance Management and Economics, University of Latvia, 2007

Professional Education

Reskilling Program, Information Technology,
Wotech, 2025

Certificate of Enterprise Business Agility Strategist (EBAS), AgilityInsights, 2021

Certificate of ICAgile Certified Professional – Business Agility Foundations, ICAgile, 2021

Certificate of Professional Training, Pedagogical Design in Digital Environment, National University of Science and Technology MISIS, 2020

Strategic Awareness,
Human-Centric Approaches,
and Creativity

These are the three core values I hold dear in both my professional and personal life.

I believe in science and brain-based approaches,
being agile, and making things done sustainably.

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